Femina forays into the B2B segment

Femina forays into the B2B segment with the launch of Femina Salon & Spa

Femina, India’s oldest and most widely read English woman’s magazine, announced its entry into the B2B magazine sphere with the launch of Femina Salon & Spa.

Femina Salon & Spa will target beauty pr

ofessionals across the county. It will leverage the parent brand’s expertise in the world of fashion and beauty, including the in-house beauty team, and its extensive network of makeup and hair experts to bring the latest international trends and products to the readers.

Speaking about the new launch, Tarun Rai, CEO, Worldwide Media said, “Beauty is a booming business in India. The numbers of Salons and Spas across the country are increasing every month. And so are the professionals in the space. Femina, has been in the beauty business itself for the past many decades. It has been advising its readers about the latest trends and products. We decided to leverage Femina's knowledge of the industry and the Indian woman and produce a specialist magazine for the specialists in the beauty industry.”

Tanya Chaitanya, editor, Femina , added, “If it is about knowing the Indian woman, nobody knows her better than Femina, India's largest selling women's magazine. So when it came to launching a beauty manual, a go-to guide for all those in the salon and spa business, it became Femina's prerogative to introduce to the industry a high-quality product that focuses on all trends and techniques that are tried-and-tested for the Indian market. As unique as our Indian skin tone, complexion, hair type and body contouring are, so is Femina Salon and Spa. 

The trends stay international but their treatment wholly our own. Say hello to Femina Salon and Spa!”

The magazine will focus on the requirements of Indian skin tones, hair types and environment. Each trend, step-by-step guide and technique in the magazine will come tried-and-tested on the Indian skin, body and hair.

Femina Salon & Spa will have eight distinct sections - covering spas, makeup and hair. It will also feature interviews with key players in the market and profile upcoming professionals. The magazine is tailor-made for the industry and will be a visual treat with its fresh layout, design and treatment.

Femina Salon & Spa was launched at a press conference by cover –girl Yami Gautam and editor Tanya Chaitanya at the Auriga Restaurant & Lounge, Mahalaxmi.

The inaugural edition of the magazine will be released in December with an initial print run of 40,000 copies. Priced at 100 rupees, the magazine will have 10 issues a year. Distribution will include placement in relevant catchment areas – notably high-end salons and spas across the country, beauty influencers and professionals. It will also be available at key format stores, as well as digital newsstands.

About Femina

Femina was first published in July 1959. For over 50 years now, India’s first and most widely read women’s magazine in English has been the definitive life and lifestyle guide for progressive woman. It is owned by Worldwide Media, a wholly owned subsidiary of the Times Group.  Femina, published fortnightly, features articles on women achievers, relationships, beauty and fashion, travel, cuisine and health and fitness. In recent years, it has extended its reach by launching its language editions – Femina Hindi and Femina Tamil.