11th edition of STANDARD CHARTERED MUMBAI MARATHON

RECORD PARTICIPATION FOR STANDARD CHARTERED MUMBAI MARATHON ON JAN 19, 2014

In the ten years since the inception of the Standard Chartered Mumbai Marathon, the event underwent numerous positive changes, as a result of the constant endeavour to enhance the running experience of the participant. It’s been a journey that has been embellished with milestones earning recognition and praise from various quarters.

  

At the Countdown Press Conference of the Standard Chartered Mumbai Marathon 2014 in the presence of Government dignitaries event partners and Event

Besides changing the lives of thousands of people in the city by introducing them to the benefits of running, the Standard Chartered Mumbai Marathon has also set into motion a running movement that has now taken the country by storm.

The Standard Chartered Mumbai Marathon has touched the lives of countless individuals through its strong charity drive, having helped raise a staggering Rs 100 crores plus towards charity through its ten editions.

 

The Standard Chartered Mumbai Marathon belongs to the city, and while ten years for an event denotes stability and acceptance by the masses, it’s still just the beginning. There is yet a lot to be done and Procam International is committed to the task’s expectations.

Running on the Rajiv Gandhi Sea Link, the Marathon Flame coming to Mumbai, the release of the Marathon Anthem, the launch of the special edition Marathon coffee table book and the commission of the Special Edition Trophies have all been landmark occasions in the short but eventful journey of the Marathon. There is still more to come.

The countdown to the 11^th edition of the Standard Chartered Mumbai Marathon was announced by Procam International in the presence of Government dignitaries, the Hon’ble Mayor of Mumbai, Sunil Kaushal, CEO Standard Chartered, the title sponsors, Vishal Jhunjhunwala, Head Corporate Brand Tata Consultancy Services, the Associate Sponsor, Event Ambassador John Abraham, and representatives of the various partners to the event at a glittering show hosted by Tara Sharma.

The occasion was also used to announce the final registration figures, give details on the Get Active Event Expo, introduce Tui India as the new Travel Partner and announce the live telecast of the Event on Star Sports.

Sumeet Singla, Regional Head Corporate Affairs India & South Asia, Standard Chartered said, “The SCMM has come a long way over the last decade, from modest beginnings to a point where it has become the single largest platform for charitable fund-raising. One can almost say, that the success of this initiative can be gauged not by the funds it has raised, but by the lives it has touched, by the good deeds it has enabled. This year, we have tried to make this marathon more participative by launching a ‘Good Deed Marathon’, a movement which we believe will make Mumbai smile, one good deed at a time. It will provide a platform to showcase each and every good deed of Mumbaikars and enhance the stature of the SCMM not just as a cornerstone sporting event, but one that actively works towards creating a difference in society”.   

N Chandrasekaran, CEO and MD, TCS said, “Tata Consultancy Services (TCS) has been associated with the Mumbai Marathon for many years and we are extremely proud of the fact that the event is now in its 11^th edition. As an organisation that has a young workforce, we encourage our associates to live a healthy and active lifestyle and a focus on wellness is an important part of our corporate culture”.

 “I am proud that we have over 1500 TCSers participating across various categories in this year’s event." 

Vishal Sinha of Tui India, the event’s new Travel Partner said, “As part of the world largest leisure travel company TUI India’s constant endeavor is to spread smiles across the globe and celebrate new beginnings, new quests and above all mankind. The Mumbai Marathon imbibes that spirit of creating smiles and spreading it across and therefore, a great platform for us to connect with the city of Mumbai.

We feel that there is no better time than the Mumbai Marathon and so TUI India will also be launching its first retail store in Bandra during the race week. We are excited and look forward to being welcomed by Mumbai and hope that people will choose to travel with TUI and travel with a smile.”