Skybags launches the new Backpack Collection campaign with Varun Dhawan
Unveils the trendy ‘Backpack Collection 2016’
‘Skybags’, the youth bags brand from the house of India’s leading
luggage company, V.I.P Industries announced the launch of its latest backpack
collection. The campaign was unveiled by Bollywood heartthrob and Brand
Ambassador Varun Dhawan at a press conference in Mumbai on 11th
March, 2016.
Varun Dhawan presented the ‘Backpack
Collection 2016’, which offers latest designs, vibrant colors and
never-seen-before prints. Screening the TVC which is conceptualised and created
by the talented team at Law & Kenneth | Saatchi & Saatchi, the film
features Varun Dhawan showcasing the collection. Matching a light-hearted
catchy tune, Dhawan is seen leaping through the air, moving in style, with
different bags from the new collection against Istanbul skyline.
Expressing her views on the campaign, Radhika
Piramal, Managing Director, V.I.P Industries
says, “As a brand we aspire to
connect with young audience that is fun-loving, vibrant and who have an edge
about them. The campaign is simple, yet manages to encapsulate the fun and
trendy spirit of the brand and the latest backpack collection. With a design
range that can cater to multiple individual preferences, we hope to tap into
the market for school, college and office backpacks. We have also added a new
overnighter category called 'Weekender bags' in our new collection."
Commenting on the campaign, Sudip
Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan's personality syncs seamlessly
with the new collection and these stylish bags are something that everyone
would want to own. Bags in our new collection are not only high on style
with bright colours, trendy fabrics and prints, but are also high on features.
Our 'Tri-tech series' of backpacks are super spacious, comes with laptop and
tablet compatibility, organiser, waterproof raincover and specially designed
'aer-zone' back comfort. Not only this, all bags come with 12 month worldwide
warranty.”
Speaking about the campaign and the new
backpack collection Varun Dhawan, Brand
Ambassador – Skybags says, “I’m
really kicked about using the new backpack collection. The backpacks have a
unique design and they really do command attention. Plus it was great fun shooting
for the Skybags campaign. There will be a lot to watch out for from Skybags in
2016.”
Explaining the
rationale behind the campaign, Rahul Nangia,
National Creative Director, Law & Kenneth | Saatchi & Saatchi says, "Skybags backpacks are not meant for
those who are boring and sedate. They have been designed for restless young men
and women who refuse to sit down. They are bursting with energy to keep moving.
That's the spirit that this film attempts to capture."
The campaign will be a 360 ° one programmed
for high visibility, which includes online and offline channels such as digital
platforms, television, print and outdoor. It is also being supported by a new
microsite and online contest through several social media platforms.
Participants simply need to leap in the air and capture a photo of themselves
and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky
participant will win a special paragliding experience.
